Buddy Media is the only company to be named a charter Facebook Preferred Marketing Developer, Google Engagement Solutions partner and LinkedIn Certified Developer. The company currently has nearly 1,000 customers, including major global brands like Ford, Hewlett Packard, L'Oreal, Mattel and the world's largest marketing agency groups such as IPG (Interpublic Group), Omnicom, Publicis and WPP. With 8 of the top 10 advertisers as clients, Buddy Media is the clear leader in social media marketing.
Leveraging Buddy Media's award-winning social media marketing platform, companies can connect and engage with more than a billion customers across Facebook, Google, LinkedIn, Twitter, YouTube and more.
As a result, customers can determine which content is driving the most engagement, test different strategies and understand which campaigns are delivering the greatest return on investment. The Buddy Media platform allows customers to publish content, place and optimize social advertising and measure the effectiveness of social media marketing programs. "With the Salesforce Marketing Cloud, marketers will be able to unify their efforts to better organize their teams, optimize their social programs and deliver real business results."īuddy Media – The World's Leading Social Media Marketing Platformįounded in 2007, Buddy Media started as an idea to empower chief marketing officers (CMOs) and agencies to organize their teams and optimize their social media marketing programs.
"Buddy Media's mission is to eliminate the current state of anarchy in social marketing," said Michael Lazerow, co-founder and CEO, Buddy Media. "By bringing together market leaders Radian6 and Buddy Media, we are doubling down on the Salesforce Marketing Cloud to provide CMOs with the ability to manage the entire social marketing lifecycle." "Social media has caused the biggest transformation in marketing since the Mad Men era, causing CMOs to completely re-think their strategies," said Marcel LeBrun, SVP of Salesforce Radian6. "With CMOs surpassing CIOs in spend on technology within the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity." " now has the number one players in social listening and marketing – Radian6 and Buddy Media," said Marc Benioff, chairman and CEO,. The transaction is expected to be completed during 's fiscal third quarter ending October 31, 2012, and is subject to customary closing conditions. For such a large organisation, think about how much support you're going to need from Salesforce.SAN FRANCISCO, J/PRNewswire/ -, the enterprise cloud computing ( http :// com / cloudcomputing /) company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world's leading social media marketing platform, for approximately $689 million payable in cash and equity. The ability to only export content in 90 day chunks is also frustrating For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. 
Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite.Integration Platform as a Service (iPaaS).
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